Like many, Suki Kramer grew up with skin problems, sensitivities and allergies, feeling insecure & frustrated. She tried everything from pharmaceuticals that temporarily blocked symptoms, synthetic actives that irritated her skin, and “natural” products that were gentle but not effective.
Through her experiences, Suki realized something that no one in the industry is touching on – our skin is an expression of what’s going on inside our bodies and the imbalances show up on our faces and bodies. People with systemic sensitivities are three times more likely to have severe skin conditions requiring stronger solutions, yet they have a much lower tolerance to VSA’s (Volatile Synthetic Actives) found in nearly all skincare products that cause more irritation & inflammation. This creates a vicious cycle.
Suki created Suki Skincare in 2005. Her line of products is the first clinically-proven effective skincare using non-volatile, high-potency actives with slow, stable, deep delivery that are derived from 100% pure, concentrated, botanical sources. Suki Skincare harmonizes the skin’s natural functions allowing innate beauty to radiate outward. The loyal and dedicated Suki consumer base swears by these strong and safe solutions.
The Suki brand passion is formulating products that really work and don’t change with trends or fads.
The Suki ingredients are time tested “tried and true.” The new modern naturals formulated in Suki products are highly refined actives found within botanicals, such as the powerful anti-inflammatory salicins or salicylic acid found in the white willow tree bark, or terpene bisabolol, chamazulene and flavonoids in chamomile. The Suki blends, with whole organics and pure bases, are not fashionable; they simply work.
Equally important to the brand is providing complete and honest information to everyone. With deep industry knowledge and expertise, Suki reveals untruths in the industry. The brand mission is to empower consumers to make informed, healthy choices so that they can see and feel real results and take control of their skin and overall health care! This is the essence of the Suki “Know Your Beauty” philosophy.
Suki Skincare adds a line of 100% pure and natural products to the New World Natural Brands portfolio. This mutually beneficial acquisition creates greater opportunities for Suki, our other portfolio companies and New World Natural Brands as a whole.
The Suki team has extensive knowledge of the natural skincare space – understanding the consumer, the ingredients and formulations, and the go-to-market strategy – and will add deep industry knowledge to the New World Natural Brands portfolio. Their phenomenal products are transparent, pure, effective, and are especially formulated for individuals needing skin sensitivity solutions, a key niche in the industry. They have had great success in connecting with the natural consumer thus far and the New World Natural Brands acquisition will only enhance their ability to reach more fans.
New World Natural Brands’ strategic guidance and collaborative and sustainable growth approach will help the Suki brand realize its full potential via capital investment, additional distribution channels and professional resources. New World Natural Brands will be assisting to expand the brand’s presence on e-commerce and the Amazon channel, improve Suki’s distribution and fulfillment execution to current and future customers and help reinvigorate the brand story through marketing expertise and resources. The acquisition will build on the great success the Suki brand has experienced thus far.
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