The Power to Perform, Sustainably

jwatt@newworldnaturalbrands.com

Jim has been part of or led the building of outstanding companies in both the public and private sector across a spectrum of industries and company sizes. As CEO of New World Natural Brands, LLC, Jim and the New World Natural Brands (NWNB) team are committed to building exceptional growth and customer, employee, and shareholder value through an accelerated acquisition strategy; managing portfolio company executional excellence; coordinated brand, product, and cross channel optimization in natural beauty and personal care products.

The opportunity to do this in a space is led by passionate, sustainability driven, and transparent business leaders is truly exciting and very much a privilege. Building a culture that is committed to giving back and fostering future business leaders is a key driver.

A self-proclaimed sports nut, Jim has found his other passions in snow skiing, road cycling, scuba diving and triathlons and has enjoyed pursuing these interests with several of his family members both locally and in some amazing locales.

Jim has an amazing wife and four children.

bkurilla@newworldnaturalbrands.com

As CFO of New World Natural Brands, LLC, Bob brings a wealth of knowledge and experience in finance, accounting and treasury, information systems and human resources and employee benefit programs. As the leading finance executive for a number of companies, Bob has been an active member of acquisition teams and project manager for many transformative projects. This transformative and process discipline approach adds tremendous value to New World Natural Brands.

Prior to New World Natural Brands, Bob served as CFO of Manna Pro Products, LLC which was recognized leader in the care and nurturing of animals. In his role as CFO he led the implementation of SAP in 2017 and was instrumental in facilitating sale of Manna Pro to the Carlyle Group in 2015.

Prior to Manna Pro Products, Bob was the CFO of EFR Inc., which is a private equity group that identifies and acquires multiple platform companies. Past platform companies have included animal nutrition and merchandising solution businesses.

Bob started his career at Monsanto which in grew with increased responsibilities within the finance department.

Interest include a passion for watching St. Louis sports teams, traveling the world with a goal of visiting all seven continents (two to go), playing golf and enjoying time with grandchildren.

Bob is married and has six daughters.

Bob graduated from St. Louis University where he received a Bachelor of Science in Accounting. Additionally, he earned a Master of Business Administration from St. Louis University.

kryan@newworldnaturalbrands.com

Kim resonates with New World’s core values because she is passionate about natural products and partnering with entrepreneurs. Coming from a natural CPG food and beverage company, she appreciates the space and understands the need to be healthy, natural and sustainable in everything we do.

Kim has worked for a wide range of top CPG brands. They include: Coca Cola Refreshments, American Airlines, Nestle Purina and most recently, The Wonderful Company. Kim received her undergraduate degree from Southern Methodist University and completed her Masters of Business Administration at Northwestern University’s Kellogg School of Management.

Kim grew up in St. Louis, MO and spent her time horseback riding and running. She ran track while attending SMU. She has always had a passion for traveling the world and nowadays you can catch her hiking, working up a sweat at hot yoga and dancing the night away.

Kim is in charge of New World’s brand strategy, as well as our category insights and research. She will be focused on partnering with our portfolio companies to help grow our brands. Kim has a curiosity for understanding why people align themselves with certain brands, where their motivation and passion comes from, and how we can better deliver products that meet those motivations and passions. Kim’s plan is for New World Natural Brands to become a cohesive team of companies that are both passionate about the natural space and passionate about growth.

tryan@newworldnaturalbrands.com

As VP of Business Development, Tom focuses on identifying and integrating new expansion opportunities into New World’s portfolio. He’s excited about the growth of New World and the opportunity to introduce more people to the natural lifestyle.

New World provides the perfect platform to work with companies to pursue their entrepreneurial and sustainable passions while also providing New World customers the natural products so important to their well-being.

Tom grew up in Saint Louis (go Cardinals) and graduated from Miami of Ohio. After 5 years helping different clients succeed at Washington D.C. and Chicago strategy consulting firms, he realized it was time to transition to a new, rewarding and more personal endeavor at New World. Seeing the effects natural ingredients had on the well-being of his English bulldog, Fred, made him realize a healthier lifestyle can be achieved by focusing on the products he uses.

eryan@newworldnaturalbrands.com

Ed has served as Chairman, CEO, and Board Director of a wide range of private and public companies over the past 30 years. He has extensive experience in the private equity market working with management teams and shareholders to drive shareholder value. EFR Inc’s past two private equity platforms delivered a 22 times and a 16 times return to shareholders investment.

Ed provides leadership through board directorship positions for both public and private companies. Ed’s board experience has been with nine outside companies working with management teams while providing stewardship on the audit, compensation, and executive committees. Some of those companies include K2 Inc, Rawlings Sporting Good Company Inc, and Penford Corporation.

The inspiration for New World Natural Brands, LLC came from two places. First, Ed watched how his children researched and purchased their personal care products and thought how a collection of micro brands might be an ideal way to deliver unique quality products to highly responsible consumers – consumers who spend a great deal of time vetting the products they use. The second source of inspiration came from an animal specialty products company he owned that grew from $4 M of EBITDA to $30 M. That company used micro brands to build their success. From this success New World’s strategy is to replicate the model in the personal care market.