Shannon’s passion for beauty began over 25 years ago as a high school student selling fragrances in her hometown department store. Upon graduation from college, she made her way to Walmart Store Inc., serving in various beauty merchandising positions of increasing responsibility. Following Walmart, Shannon moved to Chicago as the GVP/GMM of Beauty & Personal Care at Walgreens where she led the strategic vision for the division and the multi-billion-dollar P&L during her six years, before accepting a NYC-based position at Coty Consumer Beauty.
As the SVP/GM of North America for Coty’s consumer division, Shannon’s billion dollar financial responsibility included the mass fragrance portfolio as well as integrating and relaunching the iconic beauty brands of COVERGIRL, Sally Hansen, Rimmel and Clairol. Shannon then launched her own consulting and creative practice in Hoboken, NJ., The Beauty Boutique, that specialized in the strategic development of independent beauty brands.
As New World Natural Brands’ CEO, Shannon is focused on supporting the company’s mission of growing independent, natural beauty and personal care brands and advancing sustainable business and innovation practices that will provide ongoing goodwill for humanity and Mother Earth.
Shannon has earned numerous awards throughout her career, including Crain’s Chicago Business 40 under 40 (2014), CEW Achiever Award (2015) and Beauty Inc.’s 50 Most Powerful Women in Beauty (2015). She proudly serves on the board of CEW, The Bees Trees and Water Foundation and her alma mater, the Henderson State University School of Business.
Shannon lives in Chicago with her husband and 2 children.
As CFO of New World Natural Brands, LLC, Stacey brings a wealth of knowledge and experience in finance, accounting and treasury, information systems, technology implementation and human resources. Her experiences range from working with and supporting well-established pubic companies to early stage startups. Stacey is passionate about building a collaborative finance team that supports the growth of the portfolio and their leadership.
Prior to New World Natural Brands as CFO, Stacey lead the finance and accounting activities at AVIA, a Chicago-based startup in the healthcare transformation and innovation space. She had additional exposure as a financial adviser supporting early stage incubated companies within the Abundant Venture Partners portfolio and performing financial due diligence on targeted outside investments while monitoring and reporting on the financial results of all portfolio investment companies.
Prior to diving into the startup world, Stacey spent time domestically and internationally with PwC in the Assurance practice. Her focus was with Consumer and Industrial Products and Services division where she gained comprehensive insight into business operations across a portfolio of iconic Australian and US brands.
A St. Louis native, Stacey enjoys traveling with her Australian husband, Alex, back to his hometown to see family and friends and loves spending time exploring the Chicago food scene.
Stacey holds a Master of Accountancy from the University of Missouri-Columbia.
Kim resonates with New World’s core values because she is passionate about natural products and partnering with entrepreneurs. Coming from a natural CPG food and beverage company, she appreciates the space and understands the need to be healthy, natural and sustainable in everything we do.
Kim has worked for a wide range of top CPG brands. They include: Coca Cola Refreshments, American Airlines, Nestle Purina and most recently, The Wonderful Company. Her expertise is in consumer-focused marketing and she has lead marketing strategy, experiential marketing, event marketing, social media and digital marketing efforts.
Kim received her undergraduate degree from Southern Methodist University with a dual major in Business and Journalism and completed her Masters of Business Administration with a focus in Marketing at Northwestern University’s Kellogg School of Management.
Kim grew up in St. Louis, MO and spent her time horseback riding and running. She ran track while attending SMU and has always had a passion for traveling the World. Nowadays, you can catch her hiking, biking, or working up a sweat at hot yoga.
Kim leads New World’s brand strategy, as well as category insights and research. She is focused on partnering with our portfolio companies to help grow their brands. Kim has a curiosity for understanding why people align themselves with certain brands, where their motivation and passion comes from, and how we can better deliver products that meet those motivations and passions. Kim’s plan is for New World Natural Brands to become a cohesive family of companies that are both passionate about the natural space and passionate about growth.
As VP of Business Development, Tom focuses on identifying and integrating new expansion opportunities into New World’s portfolio. He’s excited about the growth of New World and the opportunity to introduce more people to the natural lifestyle.
New World provides the perfect platform to work with companies to pursue their entrepreneurial and sustainable passions while also providing New World customers the natural products so important to their well-being.
Tom grew up in Saint Louis (go Cardinals) and graduated from Miami of Ohio. After 5 years helping different clients succeed at Washington D.C. and Chicago strategy consulting firms, he realized it was time to transition to a new, rewarding and more personal endeavor at New World. Seeing the effects natural ingredients had on the well-being of his English bulldog, Fred, made him realize a healthier lifestyle can be achieved by focusing on the products he uses.
Ed has served as Chairman, CEO, and Board Director of a wide range of private and public companies over the past 30 years. He has extensive experience in the private equity market working with management teams and shareholders to drive shareholder value. EFR Inc’s past two private equity platforms delivered a 22 times and a 16 times return to shareholders investment.
Ed provides leadership through board directorship positions for both public and private companies. Ed’s board experience has been with nine outside companies working with management teams while providing stewardship on the audit, compensation, and executive committees. Some of those companies include K2 Inc, Rawlings Sporting Good Company Inc, and Penford Corporation.
The inspiration for New World Natural Brands, LLC came from two places. First, Ed watched how his children researched and purchased their personal care products and thought how a collection of micro brands might be an ideal way to deliver unique quality products to highly responsible consumers – consumers who spend a great deal of time vetting the products they use. The second source of inspiration came from an animal specialty products company he owned that grew from $4 M of EBITDA to $30 M. That company used micro brands to build their success. From this success New World’s strategy is to replicate the model in the personal care market.