The 18.21 Man Made barrel house was founded by three hardworking gents Angel del Solar, Aston LaFon and David del Solar. The founders were inspired by the spirit of prohibition era bootlegging to meticulously craft premium grooming provisions that the society of Men will take pride in owning.
Each uncommon mixture in the 18.21 reserve is infused with good will and is guaranteed to elevate a gentleman’s grooming experience.
Trade wisely friends and remember four common cents will always be worth more than one wooden nickel. Don’t take any wooden nickels. Choose 18.21 Man Made.
A few years ago, we noticed a movement among men. Men were more than ever actively seeking out elevated grooming goods but, couldn’t always find a product offering to match their aspirations.
We just happen to be men and understood that most products for men shared common characteristics. We became very interested in making?something uncommon.
We felt that the society of Men deserved a more elevated option. Something instinctively masculine, that a gentleman will handle with pride but, could also inspire women to Spoil Him by gifting our goods to him or even stealing it for themselves.
So, we collected our nearly 50 years of learning in the professional beauty industry and started to meticulously craft a collection of premium grooming goods that we now call 18.21 Man Made.
18.21 Man Made adds a dynamic, fast-growing men’s premium brand to the New World Natural Brands portfolio. 18.21 has been a pioneer in bringing uniqueness to the growing men’s grooming category. In addition to adding product and sales channel diversification to the New World family, they also bring an incredibly talented team! Angel, Aston & David have extensive experience in the beauty industry and a deep passion for their consumer.
We see tremendous value creation for 18.21 Man Made through New World’s existing channels as well as new international markets. New World’s strong capabilities, expertise and shared service team will enable 18.21 Man Made to reach its full potential by elevating its brand offering, strengthening its distribution relationships, and overcoming key challenges. New World will also work closely with 18.21 to continuously look at how products can meet the consumer demands of being safe, clean, cruelty-free and sustainable.
This mutually beneficial acquisition creates great opportunities for both 18.21 and the New World portfolio.