Our 7 Foundational Principles
Leadership and Drive
Each brand in our portfolio brings its own strengths and takes advantage of our resources and supporting management expertise to grow and thrive.
Beyond their individual product segments and sales channels, each brand in our portfolio brings unique skills and capabilities we can leverage across our portfolio to benefit and grow all the brands. Examples include USDA organic certification, OTC certification, distribution center, Amazon or other e-commerce proficiency.
We are constantly scanning for new brands that will complement and strengthen our portfolio.
Sales Channel Expansion
Each brand brings certain channel expertise they can share with others within the portfolio, so all can grow.
Unique Product Segments
Each brand adds complementary product segments to extend and strengthen the portfolio.
Growth Capital and Investment
Extensive financial backing enables New World Natural Brands to invest in portfolio growth and support continued growth of each individual brand within the portfolio.
NWNB Management Expertise
A team of experienced, successful individuals committed to the natural products industry works to create an integrated corporate strategy for NWNB and serves as advisors and facilitators to help each enterprise within the portfolio grow and thrive.
Our passion for sustainability drives everything we do. To us a sustainable earth and sustainable business growth stem from mutual accountability, pure and simple. This responsibility includes:
Our business model is based on that philosophy – shared values that reflect our commitment to our customers, our Earth, and each other. New World Natural Brands nurtures from within to help each entrepreneur/owner achieve unprecedented growth.
NWNB partner companies reap the benefits of collaborative interplay. By sharing our specialized knowledge and experiences, we learn from the successes of our peers. For example, your brand may not be USDA organic certified, but you need that to grow. One of your NWNB colleagues is certified. They can help guide you efficiently through the process.
And – let’s face it – we learn from each other’s mistakes, too.
You also have access to our deep management team. In fact, you’ll meet with them on a regular basis.
Working together, we profit exponentially from one another’s passion and spirit, business acumen, and unique experiences, skills, and insights. We are accountable to one another because the sum is greater than the whole. As our companies grow and thrive, so does New World Natural Brands and the natural beauty and personal care industry overall. Our customers and investors profit as well.
222 S. Riverside Plaza
Chicago, IL 60606
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