nügg’s mission is to deliver top quality, powerful, natural & clean skin treatments in pocket-friendly packaging.
Our award-winning nüggets of goodness are designed to make you feel great in your skin – not only by addressing specific skin issues, but also by making your skin feel soft, smooth and silky to the touch! We believe in a gentle and long-term approach to skincare that helps enhance and protect your skin barrier function. Because, after all, your skin is meant to form a barrier to keep irritants out and moisture in, so the ultimate goal of skin treatments should be to make that barrier as strong and healthy as possible.
nügg’s products can be found in mass and natural retailers, as well as online. With a commitment to natural and clean ingredients and a strong focus on product innovation, nügg has grown quickly among its personal care product peers and built an impressive following via its social media channels. With over 93% natural ingredients, these clean products are not only great for your skin, they are cruelty-free as well… and cute!
The nügg team is made up of innovators and is passionate about making great products that truly transform your skin and solve skin problems with superior formulations.
As a company, nügg loves cute things but believes that cute can be serious. That is why their products look cute on the outside but are serious performers on the inside.
All of nügg’s products are made with over 93% natural ingredients (and we are working our way up higher with every new innovation)! We follow the Natural Product Association list to determine what we consider as natural. Our products are registered with the EU cosmetic regulatory body which has stringent ingredient guidelines concerning allowable ingredients and chemicals (for example, there are around 1300 ingredients banned from use in cosmetics in the EU and only 11 banned in the US). We formulate all our products without petrochemicals, parabens, sulfates, synthetic colors and synthetic fragrances, and – where we can – we also forego preservatives by formulating products without water. We are also Leaping Bunny certified cruelty-free. We proudly make all of our products in the USA. The only exception (for now) are our peel off face masks that are made in the beautiful country of France.
Additionally, the company is passionate about being humble, working hard and giving back to the community and people in need.
nügg Beauty adds a line of cute and clean products to the New World Natural Brands portfolio. Not only are their products, largely face masks and lip masks, outpacing industry growth, but their team is incredibly talented and will add valuable expertise to the New World Natural Brands broader portfolio of companies, which is consistent with the New World Natural Brands philosophy. This mutually beneficial acquisition creates greater opportunities for nügg, our other portfolio companies and New World Natural Brands as a whole.
Dr. Conny Wittke, an executive with long-term experience in the beauty industry, has a PHD in marketing and, with the support of a strong team, adds deep branding expertise to our portfolio. The brand’s innovative, entrepreneurial approach will only get stronger with the support of the larger company.
The current and expanding product portfolio of nügg beauty complements New World Natural Brands’ expanding brand and product portfolio giving consumers outstanding natural and clean skin care solutions.
New World Natural Brands’ shared services allows nügg to expand their team capabilities day one in key areas where they are looking to scale including: website sales, Amazon sales, supply chain, specialty retail channel expansion and growth capital. New World brings best practices that will help propel nügg to the next phase of growth.
The nügg brand, sales channels, customer connections and owner expertise are a perfect fit within the larger New World family.
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