Kim resonates with New World?s core values because she is passionate about natural products and partnering with entrepreneurs. Coming from a natural CPG food and beverage company, she appreciates the space and understands the need to be healthy, natural and sustainable in everything we do.
Kim has worked for a wide range of top CPG brands. They include: Coca Cola Refreshments, American Airlines, Nestle Purina and most recently, The Wonderful Company. Her expertise is in consumer-focused marketing and she has lead marketing strategy, experiential marketing, event marketing, social media and digital marketing efforts.
Kim received her undergraduate degree from Southern Methodist University with a dual major in Business and Journalism and completed her Masters of Business Administration with a focus in Marketing at Northwestern University’s Kellogg School of Management.
Kim grew up in St. Louis, MO and spent her time horseback riding and running. She ran track while attending SMU and has always had a passion for traveling the World. Nowadays, you can catch her hiking, biking, or working up a sweat at hot yoga.
Kim leads Baebody, the first brand New World Natural Brands acquired. She is passionate about brand growth and consumer-centric marketing. Baebody is a digitally-savvy hair, skin, body and wellness brand focused on simplifying self-care. Kim?s expertise in brand management provides a holistic mindset to the brand?s expansion.