New World Natural Brands
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Who We Are

New World Natural Brands is a well-financed, nimble holding company comprised of a unique portfolio of micro brands and niche companies in the Beauty and Personal Care segment. Our goal: Create greater opportunities for our brands and their fans by helping our portfolio companies access additional business opportunities and sales channels they cannot access on their own.

We acquire entrepreneur owned and lead enterprises like yours that are seeking broader opportunities for accelerated growth. We help you:

  • Connect with more customers through expanded retail and ecommerce channels
  • Apply world-class business procedures beyond product development to drive business expansion
  • Acquire the capital to make accelerated growth happen
  • Access broader business resources through our management team, investors and the NWNB network of experts

Want to learn more? Let’s connect.

We Believe Principles Drive Profits

Big brands continue to lose favor with consumers. Our customers want fresh, natural ingredients and products that support environmental sustainability. The natural beauty and personal care industry is a leader in this high-growth New World marketplace. That’s why we created New World Natural Brands.

Our dynamic natural beauty and personal care micro brands are committed to profitable growth. We work together to do more – for ourselves, for each other, for our investors, for New World Natural Brands and for our customers.

Every entrepreneur’s business is their personal success story. You’ve achieved a measure of success and you seek to elevate that success even higher. New World Natural Brands’ (NWNB) companies join together to form an exclusive cadre of like-minded entrepreneurs.

No micro-management here. Instead, together we gain access to:

  • Growth Capital
  • Strategic Guidance
  • Mentorship and Business Coaching
  • Collaborative Input In our Presidents’ Council
  • Scalable, actionable business processes with the goals of
    1. Increasing profitability
    2. Improving quality
    3. Enhancing customer experience

This approach gives you and your company even more adaptability, creating the opportunities for a lifetime of leadership, adventure, calculated risk and financial reward in the fast-growing natural beauty and personal care space.

Learn more about our business philosophy.

Professional Advisory

The foundation of New World Natural Brands is our impressive management team. Together, this group encompasses M&A, leadership and business management experience in:

  • Brand and Product Management
  • Natural Products Advocacy
  • Acquisitions and Strategic Partnerships
  • Supply Chain and Logistics
  • Sales Management
  • Treasury
  • Accounting and Finance
  • Legal and Compliance
  • Marketing and Social Media

We don’t send in a team to “fix” companies; we serve as advisors to help successful companies become even more successful. We are facilitators as much as managers, preferring a culture of “show” rather than “tell.” Our shared commitment involves mutual accountability.

Our expert management team nurtures from within to help you achieve unprecedented growth.

The Bottom Line

As a partner portfolio company in the New Word family, you can focus on what you do best, secure in the knowledge you’re getting the expertise and support your company needs to grow and thrive. We are very well-funded to invest in companies and their future growth opportunities.

New World Natural Brands enables micro-brands to:

  • Open up new sales and marketing vistas
  • Reach new consumers in more ways
  • Expand brand awareness and strengthen operations management

We help entrepreneurs like you realize dreams for themselves and their companies.

Meet our executive team.

Peer Advisory

Leaders of our portfolio companies connect on a professional level through our Presidents’ Council. These leaders are people with a drive, passion and pursuit of excellence similar to yours.

The Presidents’ Council provides powerful peer-to-peer collaboration and cross-pollination, through sharing know-how and experience-based insights with one another.

This isn’t a passive pursuit. As leaders with a common mission, you’re relying on each other to drive the business through shared projects. Each member champions their respective area of expertise, sharing actionable initiatives, providing benefits beyond one single company or one individual.  That enables each company to integrate its own business plan with New World’s overarching business plan strategically and meaningfully.

By sharing our respective areas of expertise, members of our Presidents’ Council learn and activate business processes that complement their own, resulting in:

  • Bigger and Better Ideas
  • Bigger and Better Results
  • Bigger and Better Companies
  • Bigger and Better Rewards

Our Big Idea: Integration of intelligent, growth-driven leaders, each driving their own business, helps each company realize business outcomes bigger than any one company could achieve on its own.

Our Growth Depends On Your Growth

As an entrepreneur within the New World Natural Brands family, you benefit by growing your own business. As a portfolio partner, you also share in the aggregate rewards as New World Natural Brands itself grows.

We share your passion. We’re excited about small natural products companies with a strong mission and commitment to creating something beyond financial growth. We know you can’t do it all yourself, and we’re here to support your passion by sharing our expertise. We’ve done that before, with much larger companies. We created New World Natural Brands so we can collectively do the same for your business.

See our portfolio.

Our Philosophy

Our passion for sustainability drives everything we do. Creating a sustainable Earth and a sustainable business model stems from mutual accountability, pure and simple. We hold ourselves accountable to the highest standards. And we take that responsibility very seriously.

Learn More

Our Strategy

We practice a strategy of sustainable growth. As such, we acquire a majority stake in beauty and personal care companies that are poised to go from good to great. We are well-funded and we invest comprehensive resources to nurture and nourish our partner portfolio companies.

Learn More

Our Portfolio

It’s a new world in the Beauty and Personal Care Industry. Micro brands are clamoring to learn more about our collaborative approach to business-building in this space. Our brands are carefully assembled to respect Mother Earth and its inhabitants…our customers. See our portfolio.

Learn More

A personal connection… it starts with availability

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Contact Information

222 S. Riverside Plaza
Suite 1500
Chicago, IL 60606
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